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Strong Man

Nothing Natural About a 23-Hour Bodybuilding Show

Sep 15
10 min read

Bodybuilding is built around discipline. Athletes spend months controlling their training, nutrition, recovery and posing to arrive onstage at a very specific moment looking their absolute best. On show day, they place a tremendous amount of trust in the organizers running the competition.


At the ICompete Natural Philippines (ICN Philippines) Manila Classic III on Saturday, September 5, 2026, that trust was tested in ways nobody anticipated.


The competition was scheduled to begin at 9:00 AM and conclude around 3:00 PM. Instead, it continued until after 4:00 AM Sunday morning. Because some competitors had been instructed to arrive around 5:00 AM for check-in and tanning, this wasn't simply a bodybuilding show that ran a few hours late. For some athletes, it became a 23-plus-hour show day.


ICN Philippines promotes natural bodybuilding.


There was nothing natural about what unfolded that weekend.


But after speaking with athletes, people working at the event and ICN Philippines itself, it is also clear that this story isn't as simple as finding someone to blame. It's about understanding what happened, why it happened, what the athletes experienced, how ICN responded, and most importantly, what everyone in the bodybuilding community can learn from it so we can do better next time.


THE FIRST RED FLAG WAS THE SCHEDULE

Even before show day, the published running order raised questions.


PrepLife counted 11 main categories or divisions, 59 individual competitive classes and seven Overall rounds, producing 66 scheduled competitive segments. All of that was expected to happen in roughly six hours.


Some individual classes appeared to have been allotted approximately five minutes for posing, callouts, comparisons and awards. One person working with the event told PrepLife they questioned the schedule when they first received it because the timeframe didn't appear realistic.


The response they say they received was:

“Oh, this is how we do it in Australia. We’re very strict with our timeframe.”

Unfortunately, that timeframe would soon become irrelevant.


9:00 AM CAME AND WENT

Athletes began arriving hours before the advertised start. One account describes arriving at approximately 5:00 AM, beginning tanning around 6:30 AM and then waiting for the scheduled 9:00 AM start.


Nine o'clock came. No show.


Ten o'clock came. Still no show.


According to ICN Philippines, the primary cause was a major technical issue, compounded when its backup systems and procedures failed to perform as expected. When PrepLife contacted ICN Philippines directly for comment, the organization acknowledged the severity of the delay:

“We acknowledge that the extensive delays experienced during the event were unacceptable.”

The problems quickly spilled over into athlete registration. Multiple people told PrepLife that the master registration information became unavailable, forcing competitors to line up again and provide their names, competitor numbers and categories. One athlete recalled being told that “the athletes’ names for each category had somehow been lost or deleted.”

But there is another side to what happened during that re-registration process that deserves to be told.


PrepLife has since been made aware that when athletes were asked to re-register, some allegedly used the confusion as an opportunity to claim entry into additional categories they had not originally registered or paid for. If individuals knowingly exploited the situation to enter additional classes, they contributed further confusion to an already chaotic registration problem.


Many competitors understandably felt they were victims of circumstances completely outside their control that day. But ICN Philippines was also dealing with the consequences of a system failure while attempting to reconstruct a competition roster in real time.

Accountability cannot only work in one direction.


Eventually, the show began, but by then it was already hours behind.


WHEN 3:00 PM BECOMES 3:00 AM

For bodybuilding competitors, a stage time isn't merely an appointment. Meals, carbohydrates, sodium, water, tanning, pumping up and posing preparation can all be deliberately coordinated around it. These athletes had already spent months seriously preparing their bodies for a relatively small window in which they needed to look their best.

Move that window by an hour and adjustments may be necessary.


Move it by 12 hours, and you have an entirely different problem.


One competitor who expected to compete around 3:00 PM told PrepLife he finally stepped onstage at approximately 3:00 AM the following morning. Another athlete originally scheduled for approximately 9:45 AM and 10:45 AM instead competed around 3:00 PM and 5:00 PM. Other athletes reportedly waited until 11:00 PM or later.


Some simply gave up. PrepLife was told that competitors eventually left the venue without ever stepping onstage after investing months of preparation, money and physical sacrifice into getting there.


As the hours accumulated, so did the exhaustion.

“People were sleeping on the stairs and on the floor outdoors.”

The venue was reportedly extremely cold, leading some competitors to move outside while others attempted to rest wherever they could.


What was supposed to be a bodybuilding competition was becoming an endurance event.


FREE FOOD COULDN'T FIX A BROKEN CLOCK

At some point, organizers reportedly began distributing food and water backstage in an attempt to help athletes caught in the delay. The intention was good. The practicality was more complicated.


One competitor recalls receiving water and something similar to bread with egg. But bodybuilding competitors cannot necessarily eat whatever is available whenever it becomes available, particularly on show day. All have carefully managed their food and fluid intake leading into the competition, and what and when they eat can affect how they appear onstage.


As one athlete explained, what competitors desperately needed wasn't simply free food. They needed reliable information about when they were competing so they could determine when to eat, drink, pump up and prepare.


As the schedule continued slipping, that became increasingly difficult.


WHEN DELAYS BECOME A WELFARE ISSUE

This is where the conversation becomes more serious.


One competitor told PrepLife that days later he was still experiencing dehydration, cramping, significant water retention and tightness in his skin. He said he would seek hospital treatment if the dehydration continued. Another described arriving home after the event completely depleted:

“I almost passed out, and my body was twitching from sheer exhaustion.”

There was also a concerning incident involving a Bikini competitor who became seriously unwell after competing. Accounts provided to PrepLife differed: some described her as fainting or collapsing, while others said she appeared to have suffered a seizure. PrepLife reached out directly to the athlete to clarify what happened from her perspective but received no response. We therefore cannot independently confirm the nature of the medical episode.


Accounts also differed regarding how the situation was handled. One eyewitness alleged that the athlete's friends were largely left to manage the situation and take her to the hospital. ICN Philippines disputes that account, telling PrepLife its president personally assisted the athlete and that three ICN representatives accompanied her and her team to the hospital.

ICN stated:

“Our team responded immediately.”

According to ICN, the athlete had already completed her competition and they understood that she had not eaten or adequately rehydrated afterward. The federation also says its president later contacted her to check on her recovery.


With conflicting accounts and no response from the athlete herself, PrepLife cannot independently determine exactly what happened medically or precisely how every stage of the incident was handled. We can only report the accounts provided to us and clearly distinguish disputed claims from established facts.


ICN maintains that although the delays were unacceptable, they should not automatically be interpreted as evidence that the competition itself was unsafe. That distinction deserves to be represented. But when reports include dehydration, cramping, extreme exhaustion and an athlete becoming unwell enough to require hospital care, athlete welfare still deserves to be part of the conversation.


ORGANIZATIONAL CHAOS REACHED THE STAGE

Complaints weren't limited to waiting. Athletes also raised concerns regarding judging, names, placings and how the competition itself was administered once it finally began.

Multiple accounts allege that names and results were mixed up, including instances where competitors were initially given one placing before organizers reportedly acknowledged an error and corrected it. As the night stretched into morning, competitors also say portions of the production were shortened or rushed, with solo posing reportedly removed from some classes.


Several athletes questioned whether ICN's published judging criteria were consistently applied.


Judging complaints require perspective. Every bodybuilding competition has competitors who disagree with results, and dissatisfaction with a placing is not evidence that judging was improper. But administrative errors involving names, registrations and placings are different. Those are operational issues worth examining and improving.


EVEN WINNING DIDN'T ERASE THE EXPERIENCE

Perhaps one of the strongest accounts PrepLife received came from someone who actually won. This wasn't simply a disappointed competitor angry about losing. He won and still walked away deeply unhappy with the experience.

“Even though I was one of the winners, the terrible experience outweighs the fact that I won.”

He described being embarrassed that friends he invited had remained there with him until approximately 4:00 AM. When staff later reportedly asked athletes for feedback about how the competition would have been “if there hadn't been a delay,” the question understandably frustrated them.


Because there is no removing the delay from this particular competition. The delay became the competition.


ICN PHILIPPINES RESPONDS

To its credit, ICN Philippines did not deny that the event failed to run as it should have. When PrepLife reached out before publishing this article, the federation responded directly and accepted responsibility:

“We acknowledge that the extensive delays experienced during the event were unacceptable, and we sincerely apologise to all our athletes, coaches, families, supporters and everyone involved in the event.”

ICN attributed the initial problem to a major technical issue and acknowledged that its backup systems did not work as intended.

“Unfortunately, the backup systems and procedures we had in place did not perform as expected, which further compounded the delays.”

More importantly, the organization says it has since conducted an extensive post-event debrief to identify what went wrong. According to ICN, it has addressed the technical problems and strengthened its backup procedures while also making improvements to event scheduling and planning, team roles and responsibilities, athlete communication and contingency procedures. That matters, because accountability shouldn't simply be about identifying who failed.


It should produce change.


THE ATHLETES WERE VICTIMS. SO WERE THE ORGANIZERS.

It would be very easy to write this story with a villain.


It would also be incomplete.


The athletes unquestionably paid the greatest physical price for what happened. They had no control over a technical failure, missing registration information or a schedule that spiralled many hours behind. They had trained for months, paid registration fees, dieted and showed up when instructed. They deserved a professionally run competition.


But organizers aren't immune to circumstances outside their control either. A technical system can fail. A backup can fail. Staff can become overwhelmed. And when a registration list suddenly disappears and competitors allegedly begin claiming additional unpaid categories during emergency re-registration, the problem becomes even harder to untangle.

None of that excuses a 23-hour show day.


But understanding why something happened is different from excusing it. That distinction matters if the goal is actually to prevent it from happening again.


WHAT ORGANIZERS CAN LEARN

Perhaps the biggest question is whether 66 competitive segments should ever have been scheduled inside approximately six hours in the first place.


Even if the technology had worked perfectly, that timetable left remarkably little room for large classes, extended comparisons, technical problems, medical situations or anything else going wrong. And something almost always goes wrong during a live production.

A schedule needs breathing room. Registration information needs redundant backups that can be accessed immediately. There should be a clear chain of command when systems fail. Revised stage times need to be communicated quickly and repeatedly, and when a show falls so dramatically behind that the original running order is no longer realistic, organizers need to be willing to restructure accordingly.


There also needs to be a clearly understood medical response protocol appropriate for athletes who may be extremely lean, depleted and fatigued.


ICN says changes have now been made in many of these areas. The real measure of those changes will be how effectively they work at the next event.


BUT ATHLETES HAVE RESPONSIBILITIES TOO

This show also offers valuable lessons for competitors.


Never assume a bodybuilding show will run precisely on schedule. After five years of PrepLife reviewing bodybuilding competitions, delays have unfortunately become something athletes should prepare for. In our experience, AGP Philippines, working with IFBB Korea, has been the notable exception, consistently starting and running its shows on time and according to its published schedule.


That shouldn't be exceptional, but right now, it is.


Bring more food than you think you'll need. Bring additional fluids and electrolytes appropriate to your own show-day plan. Bring warm clothing, a blanket, charger, medications and anything else you might need if six hours unexpectedly becomes sixteen.


Once you've finished competing, eat and rehydrate appropriately rather than treating the end of your final class as the end of your responsibility to your body. Most importantly, if you're genuinely becoming medically unwell, your health outranks your placing.


No trophy is worth a hospital visit.


And if athletes did knowingly claim categories they hadn't paid or registered for during the confusion at this event, that needs to be said too: don't contribute to the problem you're criticizing.


ACCOUNTABILITY ISN'T AN ATTACK

PrepLife did not write this article to attack, slander or create hate toward ICN Philippines.

We aren't interested in federation wars, social-media pile-ons or feeding gossip. Quite the opposite. Stories and rumors about this competition were already circulating throughout the bodybuilding community, and allowing speculation to continue unchecked helps nobody.

The responsible thing to do was speak with people who were there, approach ICN Philippines directly, compare differing accounts and give the organization a fair opportunity to explain what happened.


PrepLife exists to support the bodybuilding community, and that doesn't mean only supporting competitors. It means supporting athletes, coaches, organizers, promoters, sponsors, judges and the people behind the scenes who keep bodybuilding alive in the Philippines.


Supporting an organizer doesn't mean pretending a bad show was a good one. Supporting athletes doesn't mean automatically accepting every allegation as fact. Real support sometimes means having uncomfortable conversations, holding people accountable and expecting everyone involved to do better.


Nobody at ICN Philippines deliberately planned for this series of unfortunate events to happen. But they happened. What matters now is what comes next.


ICN Philippines has acknowledged that the delays were unacceptable. It has apologized. It has explained what it believes caused the problems, accepted responsibility for the areas that failed and says changes have already been implemented.


Now those changes need to be demonstrated at the next event.


Because ultimately, the most productive question isn't:

Who can we destroy over what happened?

It's:

How do we make sure it doesn't happen again?


Athletes can arrive better prepared for delays. Organizers can build stronger systems, more realistic schedules, backups and emergency procedures. Federations can communicate more effectively when something goes wrong. Competitors can hold organizers accountable without turning legitimate criticism into rumor or personal attack, and organizers can listen to criticism without automatically treating it as an attack.


That's how a community improves.


The Manila Classic III should be remembered, because a bodybuilding show stretching beyond 23 hours should never become normal. But perhaps the best possible outcome from an extremely bad day is that everyone involved learns something from it and the next athlete stepping onto an ICN Philippines stage has a better experience because of what happened here.


ICN Philippines is a natural bodybuilding organization.


Its athletes should be tested by their physiques, conditioning and presentation.

Not by how many hours they can survive waiting to step onstage.


PREPLIFE EDITORIAL DISCLAIMER

This article is an independent editorial report based on firsthand and eyewitness accounts, event information, communications with those involved, and a direct response from ICN Philippines. Thank you to the athletes, event workers, audience members, and ICN Philippines for providing their insight and helping us better understand what happened.


Where accounts conflict or allegations could not be independently verified, they have been presented as such. PrepLife also reached out directly to the Bikini athlete involved in the reported medical incident but has not received a response.


Our purpose is not to attack or defame anyone, but to inform the bodybuilding community, encourage accountability, and hopefully help create better events moving forward. PrepLife welcomes credible corrections or additional information and will update this report where warranted.

Comments


We love the Philippines and there's a lot of amazingly talented athletes here.  It would be awesome to give them more opportunities to shine so that they can take it to the next level and make an even bigger impact, on an international level.

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